Science

The Science of Second Chances

When protein fibers like wool or cashmere are exposed to heat and agitation, the microscopic scales on the fiber shaft hook together, also known as "felting." UnShrinkIt works by momentarily relaxing these protein bonds.

Why does wool shrink?

Wool clothing is made up of thousands of fibers. When you buy a new sweater, the fibers that make up the sweater are long and straight. The intensity of hot water or the agitation of the dryer break the bonds in the proteins and cause the fibers to curl up into a ball – shrinking your clothes.

How does UnShrinkIt work?

To unshrink wool, you need to straighten out the tight ball of fibers – That’s where UnShrinkIt comes in. Our patent-pending solution interacts with the proteins in the wool and relaxes the bonds, allowing you to straighten out the fibers again. Once you’ve straightened the fibers, simply rinse the sweater in cold water to remove the solution. This science-backed process allows the proteins to lock back into their original configuration.

Better Care. Better Comfort.