The moment of clarity

— 24 days after the infamous shrinking of the tan sweater —


“Do another Google search?”




“Yes. How is it so many people accidentally shrink their clothes every year and there’s not a single product on the market to help them out?”


“I know. It’s crazy. There are thousands of sites and blogs devoted to the subject, and hundreds of YouTube videos. But I can’t find anything that doesn’t require mixing or purchasing a bunch of home remedy ingredients. And there isn’t even a standardized process for how to approach stretching a sweater back to its original size.”


(silence as this sinks in)


“Well, let’s do something about it. Something real – not a rip-off of others’ ideas, but a real product. And it has to work *and* be safe. I’m not giving my friends or Mom something I wouldn’t use myself!”


“Ok, it’s unanimous. We’re not giving up until we can offer a product and a process that’s quick, safe and – most importantly – unshrinks clothes.”